Question 1

What are the key takeaways from Anuj Rathi's episode on Lenny's Podcast?

Accepted Answer

1. Think of users as lazy, vain, and selfish - this reframes how you approach onboarding and new user experiences to create products that blow users away instead of expecting them to figure things out. 2. Product managers are in the business of influence - you must influence users, engineers, leadership, and partners. Being a full-stack influencer is essential for PM success. 3. Use the power of three when making strategic decisions - create three divergent PR FAQs or strategies before committing, so leadership can compare and contrast, and you demonstrate thorough exploration. 4. Excellence over speed when forced to choose - most experiments should be thought experiments that never ship because smart people doing meta-thinking can predict obvious failures. 5. OKRs break down in multi-sided marketplaces because goals for different user types are always in conflict - big bets work better than OKRs for coordinating complex marketplace decisions.

Question 2

What does Anuj Rathi say about product management?

Accepted Answer

"You have to think about users on modern internet consumers having three attributes. So they are lazy, they are vain, and they're selfish. Lazy meaning, 'I don't have time for this, so blow my mind away. Otherwise, I'm not going to pay attention.'" - Anuj Rathi "We are product managers, and we are in the business of influence. Users are doing something, and now we want them to do something else. Our engineers are doing something, and now we want to influence them into building something fast." - Anuj Rathi "What you're working backwards from is an entire machinery at a particular day that is working. For the date of GTM, what do we need to do from here till that particular day so that the GTM is successful, but also, what will be the machinery we would have created." - Anuj Rathi

Anuj Rathi

The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)

TRANSCRIPT

Anuj Rathi

The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)

Anuj Rathi

The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)

TRANSCRIPT

Anuj Rathi

The full-stack PM | Anuj Rathi (Swiggy, Jupiter Money, Flipkart)