Thinking from first principles in product management. How top leaders break down problems and challenge assumptions, from Lenny's Podcast.
“You go ask somebody something, and they would give you an answer which is like the thing that they believe to be true, they're not lying and it's not malicious, and it's just wrong. And you just have to keep pushing until you get to an answer. You can't stop until you get to the end.”
“When you ask for advice, don't just ask what to do but why. Be an obnoxious two-year-old kid, why? Why? Why? Why? And really try to understand the framework that someone is using to give you advice.”
“The first law of category design is thinking about thinking is the most important kind of thinking. If you're going to think about thinking, we have to define thinking. The minute I start down this path, there's a meaningful percentage of people whose eyes rolling, going, here comes some bullshit. Just tell me how to do the SEO. Whatever the tactical thing is.”
“I think the more concrete an artifact is or the more you can debate something, the better. I ask for examples a lot, I try to ask follow up questions about things and make sure I fully understand it. And I think where I get stuck sometimes is if I ask follow up questions and we don't have answers yet, and then my response might be, 'Let's go find the answer to these questions and then let's go back to this conversation.'”
“What Stripe was really good at was just making, not just one or two good decisions. It was making a lot of really good decisions all the time, big or small. And that was quite cultural. There was this humongous respect and enthusiasm for thinking. No one would ever say, 'It's a best practice to do X.' People would be like, 'Well, why?' You had to go a few levels deeper.”
“First principles thinking has two components. A lot of my work is just descriptive - giving a name to a thing that already happens. Pivot is just what it's called when you change strategy but keep fidelity to the vision. It needs a name because we do it all the time. The prescriptive parts are just deductive logic from there.”
“If you think about things from first principles about what you need right now in front of you to unblock yourself or solve a problem, and you just focus on that instead of thinking about a global org that you're trying to build, I think that helps. For me, it was always about solving the problem in front of me the best way I could.”
“Close my eyes and imagine the future as far out as I can. 10 years from now, what could San Francisco look like? Are there still parking garages? Are those parks now? What are the modes of transport? It's not even about having the right one, it's more just developing some sort of picture of the future that gets you fired up.”
True product differentiation requires being both different AND better in a way that matters to the end user -- being merely different or merely better is insufficient for lasting consumer success.
Ayo OmojolaHave a flexible identity - think of yourself as a builder, not just an engineer or PM, and be willing to transform into what the company needs at each stage rather than conforming the job to what you like to do.
Bret TaylorIntuition is a hypothesis generator - constantly generate hypotheses, debate them with data, winnow down to working hypotheses
Dylan Field 2.0Stripe's success came not from one or two pivotal decisions, but from a culture that consistently produced many good decisions through rigorous first-principles thinking and a strong writing culture.
Eeke de MillianoMVP is not about being cheap or low quality - it's about finding the most efficient way to test your hypothesis, whether that takes 6 weeks or 10 years.
Eric RiesA centralized analytics team with pods mapped to business units gives you consistent talent bars, growth opportunities, and methodology coherence.
Jess LachsDrop the obsession with optics and presentations - the more you focus on making a great product instead of how you appear, the more your career actually advances.
John Mark NickelsOptimize for how your product makes people feel rather than purely for metrics -- feelings like joy, speed, and focus often correlate with the metrics you care about anyway.
Josh Miller