Question 1

What are the key takeaways from Emilie Gerber's episode on Lenny's Podcast?

Accepted Answer

1. Cold outreach done well is just as effective as warm introductions to reporters - relationships get you an open and an answer, not coverage. 2. The most successful pitches are three sentences or less - be direct about what you want, reference incumbents instead of claiming category creation, and pattern match to what reporters cover. 3. Position your company against known incumbents rather than trying to create a new category - giving reporters a frame of reference is far more effective than inventing marketing language. 4. Press for B2B companies is primarily valuable for second-order effects like sales validation, recruiting, and credibility signals rather than direct growth. 5. Replace traditional press releases with blog posts - they offer more flexibility, are more shareable on social media, and drive traffic to your own website.

Question 2

What does Emilie Gerber say about PR strategy and pitching?

Accepted Answer

"I feel like no one ever gets this tactical in PR. There's just so much theoretical conversation and examining the big blunders, but at the end of the day, if you are a startup that wants to get coverage for your company, you need to know actually the steps to take to do it." - Emilie Gerber "When we pitch a funding story, we make it very clear. Here's the amount that's raised, here's the space they're in and here are the investors. You can get so in the weeds with your own messaging that you want to set up this massive problem statement, you want to make it a huge trend story, but if you're very straightforward and you're pattern matching, it's generally actually going to work." - Emilie Gerber "I'm of the belief that it does not matter as much as many people think it does. Any good reporter is not going to be making their editorial decisions based on who their friends are. The much harder and more important part is being good at writing really thoughtful notes to the right people." - Emilie Gerber

Question 3

What are Emilie Gerber's views on PR strategy, pitching, messaging?

Accepted Answer

Emilie Gerber: "I feel like no one ever gets this tactical in PR. There's just so much theoretical conversation and examining the big blunders, but at the end of the day, if you are a startup that wants to get coverage for your company, you need to know actually the steps to take to do it." Emilie Gerber: "When we pitch a funding story, we make it very clear. Here's the amount that's raised, here's the space they're in and here are the investors. You can get so in the weeds with your own messaging that you want to set up this massive problem statement, you want to make it a huge trend story, but if you're very straightforward and you're pattern matching, it's generally actually going to work."

Emilie Gerber

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

TRANSCRIPT

Emilie Gerber

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

Emilie Gerber

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)

TRANSCRIPT

Emilie Gerber

The ultimate guide to PR | Emilie Gerber (founder of Six Eastern)