Question 1

What are the key takeaways from Jason Feifer's episode on Lenny's Podcast?

Accepted Answer

1. Treat press like fundraising: only pursue it when you have a clear tactical goal for what the coverage will accomplish, whether that's driving awareness, attracting investors, or positioning your brand. 2. Understand the publication's mission before pitching: editors and writers serve their audience, not you. Study what they publish and frame your story to fit their editorial purpose, not your press release. 3. Freelance writers are often your best path in: they're hungrier for stories, more responsive to cold outreach, and receive far fewer pitches than staff editors at major publications. 4. Sometimes the real value of press is the social proof, not the readership: an 'as seen in' badge, a link in pitch decks, or a promoted tweet of your coverage can outperform the article's direct traffic. 5. Pursue Opportunity Set B: the most career-defining moves come from what's available to you but nobody asks you to do, not from excelling at what's already expected.

Question 2

What does Jason Feifer say about press-strategy and audience-empathy?

Accepted Answer

"Think about press the same way that you think about raising money, which is to say you do it when you know what the money is for, and you should do it when you know what the press is for. A lot of people reach out to me at such an early stage that if we wrote about them, it wouldn't get them anything." - Jason Feifer "Entrepreneur is not going to do that for him. Full stop. Why? Because Entrepreneur reaches a national to international audience. So that means that 99.5% of the people who would read a story about this guy have no ability to go get his hotdogs, which means that that was wasted effort." - Jason Feifer "The editor, the writer, I'll just say it as plainly as possible, they don't care about you. They don't care about you. They care about their reader, or their listener, or their viewer. That's who they care about. That's who they're serving." - Jason Feifer

Question 3

What are Jason Feifer's views on press-strategy, audience-empathy, storytelling?

Accepted Answer

Jason Feifer: "Stories in Entrepreneur are not really about the person that I'm writing about. They're really about the audience. They're really me serving the audience through the stories of the people I'm writing about." Jason Feifer: "Success stories are not interesting. They're not interesting to anybody. It's not useful for you to just hear that someone else succeeded. What's useful is for you to hear how someone else faced challenges that you faced and got through them so that you can see, aha, that's an interesting strategy to use for me."

Jason Feifer

How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)

TRANSCRIPT

Jason Feifer

How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)

Jason Feifer

How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)

TRANSCRIPT

Jason Feifer

How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)